Working at Mimeo, as the Creative Director, I was able to create an internal agency that worked on various projects from digital, web, video, print and interactive.
Control of the creative direction and design for all mimeo marketing web properties from US, UK to Germany. The main purpose of the marketing sites are to drive leads and funnel them to sales and/or into an email marketing campaign.
Creative direction for the Mimeo explainer video which gives a quick and easy look into who and how Mimeo can benefit any organization. Animation was created by DemoFlick.
Creative direction for the Mimeo explainer video which explains the Marketplace platform, which gives customers an ability to create an e-commerce storefront to sell or distribute their materials. Animation was created by DemoFlick.
Creative Direction for one of our Marketing Campaigns promoting a new product launch called Economy Color, which is essentially cheaper color but better than black and white. Campaign included printed materials (posters, postcards, sales slicks and t-shirts) and online components (email, web banners). It was a pleasure to have worked on this with my designer, Kristin Junco.
Creative Direction and design for a facebook application called "fotobooks" which integrated your facebook photos into a 4x6-ish sized printed booklet. We created over 20 themes that customers could choose from and the application automatically filled in the pages with your photos.